Olson explained that the initials “AF” in the company’s name stand for American Fork, where the business is located. With a primary focus on collision repair work, Olson prides himself on being a hometown body shop.
“I feel like our industry has lost so much with big MSOs and corporate businesses running body shops,” said Olson. “I want customers to feel like they can walk in and talk to the owner or manager anytime.”
Olson has more than 28 years of experience in the collision industry.
“Being part of the collision business for a long time, I love the way it works,” he said. “I like looking at the numbers and how they translate into profit. I also like dealing with people and being around cars.”
Prior to purchasing AF Collision, he worked for a paint distributor in Utah and was familiar with 1Collision.
During the November SEMA Show in Las Vegas, NV, Olson talked to the 1Collision team and felt the network would be a good fit to assist his business.
Olson said he looks forward to having the 1Collision team help refine AF Collision’s processes.
“I’m excited to move forward and have people I can reach out to at 1Collision and ask questions and see how other successful shops are doing things,” he said.
He and his 12 employees are focused on getting vehicles repaired efficiently and properly.
“I want to ensure my employees and customers are happy,” said Olson.
The shop is currently part of one direct repair program (DRP). “Even if I’m on a DRP, I still want customers to feel like we’re catering to their needs,” said Olson.
Over the last few years, Olson has focused on growing his shop, including updating the equipment and building a staff that can handle the work he believes the facility is capable of doing.
His goal is to continue to expand his current location and open at least two or three more locations in the future.
“Joining 1Collision is a good fit to help us grow and become more efficient,” said Olson. “It’s not that I think that I couldn’t do it alone but it definitely helps when you have a team of people to help steer the ship rather than just one individual.”