Part of this is the company’s strong focus on core values and building a culture. The second-generation business owner has spent a lot of time developing core values with much success.
I recently talked to Edwards about what sets his business apart, the importance of having core values, and why he joined 1Collision.
Q: Can you share some history about the company?
A: My father, Bill, opened Greenville Car Center in 1997. He later changed the business’s name to Car Center and added a full-service mechanical shop. Since then, the team has built a reputation for providing excellent service for both collision and mechanical repair.
I basically grew up in the shop. During high school and college, I worked as a technician and learned how to do bodywork and paint. It didn’t take long to realize I wasn’t a very good painter, but I knew my father had built a good solid business. From a young age, I wanted to take what he had and expand it. After graduating with a business degree from Ferris State University in Michigan, I became more involved in the company. I worked my way up to become manager and five years ago, I purchased the Greenville location from him. Since then, I bought the other locations and signed the paperwork this past month to purchase the last shop.
Q: Why did you decide to join 1Collision?
A: The support 1Collision offers was very attractive to us. I found the company offers many resources, such as social media and website support as well as recruiter tools. The deal closer was probably the rebates that 1Collision is able to negotiate and knowing we could get those resources at a pretty affordable price.
Q: What sets your business apart from others?
A: I think it’s our intense passion for “Our Core 6” values. That really sets our culture internally.
The first is “DNA—attitude equals altitude.” This includes finding a balance between having fun and working hard as well as understanding what humble confidence is. It also means giving your best effort.
“EDGE” is our second core value and stands for Exceptional Distinct Guest Experience. We take that hospitality mindset very seriously and apply it to our customer service, treating everyone like family. This encompasses taking the time to establish a relationship, starting strong and finishing strong to exceed customer expectations and industry standards.
The third core value is “respectful accountability,” both in how you deliver and receive it. If we put up walls, we are saying we don’t want to grow. We talk about wanting a culture of accountability where it is not just from the top down, but we can all hold each other fully accountable. I often tell my team that I love to be called out and told when I’m not in line with the core values and how I can do better.